Real Estate IQ

Real Estate IQ

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2026 | 12 Posts
- June | 2 Posts
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June
24

Expired listing surge: Old-school strategies to win your next listing

June 24th, 2026 by Bernice Ross

Every expired listing you convert opens up all the marketing opportunities to generate additional business from a new listing, trainer Bernice Ross writes.

Category: Agent, Columns, Markets & Economy, New Agent, Select, Service, bernice ross, expired listings, lead gen, lead generation, listing agent, listing leads

June
23

Zillow debuts homebuyer hub during 2026 Summer Launch

June 23rd, 2026 by Marian McPherson

The hub guides homebuyers through budgeting, finding listings, making competitive offers and the closing process.

Category: Portals, Select, Technology, BuyAbility, Jeremy Wacksman, pre marketing, Zillow, Zillow Home Loans, Zillow homebuyer hub, Zillow Preview, Zillow Summer Launch

June
23

Throw out the script, and build a custom metaphor with FORM

June 23rd, 2026 by Darryl Davis

A real estate script is off-the-rack. It fits no one perfectly, coach Darryl Davis writes. A custom metaphor is tailored to the person sitting with you.

Category: Agent, Columns, New Agent, Select, Service, darryl davis, Metaphors, Metaphors and Analogies, real estate client communication, real estate script

June
23

Mega-brands, boutiques and real estate’s vanishing middle

June 23rd, 2026 by Lori Muller

Broker Lori Muller looks at the midsized, regional, indie and hybrid brokerages caught in the middle of industry change.

Category: Brokerage, Columns, Select, boutique brokerage, lori muller, midsize brokerage, real estate brokerage, real estate consolidation

June
23

SERHANT. expands to Texas with $1.5B in combined agent sales

June 23rd, 2026 by Jessi Healey

SERHANT. is launching across four Texas markets simultaneously Tuesday, bringing 13 founding agents and six independent brokerages with nearly $1.5 billion in combined sales volume to the firm as it enters its 17th state.

Category: Brokerage, Luxury, Select, luxury, luxury real estate, Serhant., texas

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